Cinema 5000 is a fictional race between various famous cars from films. The cars and their drivers pit their wits against each other to see who is the ultimate racing champion.
Credits
Concept, Design, Animation: Sam Jones
BRAND VALUES:
Fun and Entertaining: The race is about entertainment and pitching unlikely opposition together.
Speed: In this race speed is king.
Innovative and Original: Strive to offer something truly original to the audience.
Competitive: The race is all about the competition between the drivers and their cars.
Personality: Value the personality brought to the brand through the characters of the cars.
