Poster and social media animation for Terry Irwin lecture.
Based off of Fritjof Capra’s book Web of Life, our goal was to show how everything in nature is connected and works as a system. The words and letters in the ground are absorbed by the plant’s roots. They travel through the stem and then leave the plant as seeds which are picked up by insects and fed back into the ground. The cycle then repeats itself.
Our making process illustrates nature’s ability to create order out of chaos. We achieved this by allowing the typography to be placed freely on the page, not overthinking where each letter was stuck.
Credits
Concept, Design: Sam Jones, Makena Janssen
Animation: Sam Jones
